We weigh 80% efforts to plan and just 20% of efforts for Implementation. Most of the companies tries to compete with one another in the same market boundaries.

Then -
How do we stand out?
How do we grab the attention of Target audience?
How do we make the outbound to Inbound?
How do we Create an Uncontested Market Space?
How do we create an elevated Utility Value to the end customer?
How do we Innovate?